Your website is often the first impression you have on a potential customer, and the window to make a good one is only 8-10 seconds. They will be the first to judge if your website is engaging, well-designed and easy to navigate. It may sound simple, but those very factors often make or break customer interest and trust.
Here are 6 key signs that you may need to consider a redesign:
1. Your website doesn’t look good on mobile devices.
Over half the global internet traffic now originates from a mobile device, per Statista. When was the last time you looked at your website on a phone or tablet? Take a look and focus on how images appear, whether it’s easy to read, and how simply you’re able to navigate. If your site doesn’t perform well or look good on mobile, chances are high that you’re losing potential customers and they’re going to a competitor. Mobile users expect (and deserve) a great experience on their handheld devices and if this isn’t a top priority for your company, it needs to be.
2. You aren’t getting the results you want.
Have you ever heard that your website should be your best salesperson? It should be.
Your website has the potential to be a powerful marketing asset, capable of increasing brand awareness and building your customer base. If you’re not getting leads, customers or sales from your website, it’s either due to low placement on search engines or prospects aren’t getting what they need from your site. Either one is a good indication that your current website isn’t working for you like it should.
3. Your website is low or even invisible to search engines.
Try this test: Visit Google, Bing or any other major search engine and type in one of your most popular products or services you provide, or even look up your company name. Does your website show up on the first page of search results or page 50? Major search engines use hundreds of factors to rank websites, including usability, content, design, and credibility. If you aren’t ranking for important search phrases, it is definitely time to revisit your optimization strategy.
4. Your website design looks dated.
First impressions are everything, and your website is no exception. In most cases, it’s the initial interaction potential customers have with your business, so the design should instantly showcase your services and convey a clear snapshot of who you are as an organization. Ask yourself as an online visitor, does my website look professional and provide a visually engaging experience? If your answer is ‘no’, then it’s time for a tactical makeover.
5. You can’t perform your own site updates.
In this digital age, every company (large or small) should be able to make simple text or image changes, post a blog or add your own products. It should be as easy as logging in, going to a page, updating the text and pressing “save.” If you prefer to manage small changes like this, it is unacceptable that you are unable to do so without paying an outside provider.
6. The branding or purpose of your site has changed.
If your brand messaging or company has evolved, this could easily be another reason for a website redesign. Remember, your site serves as an ‘online sales representative’ and should cater to your target audience, while clearly communicating why you excel over your competitors.
Is it time to consider a redesign?
In conclusion, when aligned with your overall business strategy, a redesign can help you increase leads, improve search rankings, and meet the needs of your online visitors.
If you’d like to learn more about the topics in this article or discuss how to enhance your website, contact us. We’d be happy to help. Thank you for reading.