Nelson Industries is made up of outdoor enthusiasts, focused on building top quality, luxury user experiences for the fish house and RV industries, as well as accessories and electronics. Owner satisfaction is priority and their proven process to continually enhance the Imperial Outdoors products and stay ahead of their competition, is much attributable to the real-life field testing employees do, in addition to customer and dealer feedback.
+ Information Architecture
+ Digital Strategy
+ Custom Web Development
+ Search Engine Optimization
Imperial Outdoors came to Digital Edison in need of a website that is more informational to address buyer questions and better reflect their brand and craftsmanship. It was important that the design captured their edgy, masculine and luxurious identity. Additionally, it was crucial that they could easily manage all the content on a daily basis.
In close collaboration with the Imperial Outdoors team, we restructured the content and architecture of the site to make the usability more intuitive. We proposed the initial design that ultimately reflected their brand and vision and required minimal changes. The new site was built on a custom theme in WordPress, giving them full editorial control, with no technical or HTML experience required.