Based in St. Paul, MN, Willie’s American Guitars specializes in vintage, used and new electric and acoustic guitars as well as tube amplifiers, sold in-store and online. They also carry many fine basses, ukuleles, mandolins and effects pedals.
+ Digital Strategy
+ User Experience
+ Custom Web Development
+ Digital Marketing
Willie’s American Guitars website needed a major overhaul to meet the new demands of device and browser technologies, as well as the ability to have their customers securely purchase merchandise online. It was also an important feature for administrators to easily add new inventory and update page content.
The Digital Edison team collaborated with Willie’s staff and designer to deliver a fully functional e-commerce website for their clientele to easily purchase items through a customized WooCommerce interface. Additionally, users can now create a profile and add wishlist items or save favorites within the newly responsive site, built on WordPress CMS. This much needed redesign also provided the user-friendly administrative experience they had been in desperate need of.